83 minutes
Black and White

A Gaumont-British Picture

Director: Victor Saville
Original Screenplay: Marion Dix and Lesser Samuels

SONGS by Sam Coslow and Harry Woods:

It's Love Again
We Have Met Before
Tony's In Town
I Nearly Let Love Go Slipping Through My Fingers
I've Got To Dance My Way To Heaven

Scenario: Marion Dix
Additional Dialogue: Austin Melford
Photography: Glen MacWilliams
Editor: Al Barnes
Art Director: A. Junge
Recordist: A.C. O'Donoghue
Dresses: J. Strassner
Wardrobe: Marianne
Dances arranged by
Buddy Bradley
Musical Score: Louis Levy and Bretton Byrd

Jessie Matthews - Elaine Bradford, Aspiring Ingenue
Sonnie Hale - Freddy Rathbone, ex-Society Reporter
Robert Young - Peter Carlton, Society Reporter, flatmate of Freddie and admirer of Elaine
????? - Raymond, Elaine's Dancing Partner
Robb Wilton - Boys, a Gentleman's Gentleman
Sara Allgood - Mrs Hopkins
Warren Jenkins - Woolf,  the accompanist
David Horne - J. Edgar Durland, Newspaper Editor
Athene Seyler - Mrs Durland
Glennis Lorimer - Montague's Typist
Robert Hale - Col. Egerton
Cyril Raymond - Gerald Montague, Society Reporter
Ernest Milton - Mr Archilbald Raymond, Theatrical Impresario

Elaine Bradford is a young actress desperate for a chance to demonstrate her talents and get her first big break.  Having secured a hard-to-come-by audition with Mr Raymond the temperamental impresario, she is disgusted to find that he is not even listening to her (It's Love Again), but prefers a sing-song with his old star. 

"What has she got that I haven't?" Elaine demands of Wolf, the accompanist.   "Hardening of the arteries," is his reply.

  Storming out of his flat she meets Peter Carlton (Robert Young), a young American gossip columnist living in London, who occupies the opposite apartment with his friend Freddie Rathbone.  Peter and Elaine are rather taken by one another but aren't destined to meet again for a little while.

While Elaine has her career problems, Peter and Freddie are also in a fix.  Montague, the unscrupulous society reporter of their rival paper, is getting all the best stories and Peter's job is on the line.  He must come up with some Exciting and Exclusive news, and desperation - fuelled in Freddie's case by champagne  - leads them to create a Beautiful Person themselves so that no-one can scoop them "'cause there ain't no such person".

Their invention, the fascinating Mrs Smythe-Smythe, who pilots her own plane between exotic locations and lovers when she is not bagging half a dozen tigers before breakfast, becomes the talk of the town.  In a small attic flat in Soho, Elaine Bradford is getting sick of hearing about the wretched woman who seems rather too chummy with Peter and who squanders the publicity which Elaine herself would kill for.  She has a brainwave - as no-one in England except Peter Carlton seems to know Mrs Smythe-Smythe, she decides to claim the notoriety for herself...

It's Love Again is a smooth, stylish and witty ride through the wonderful excesses and silliness of Art Deco, with a script that apes P.G. Wodehouse and some marvellous dance routines.   

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