A Brief History of the Buick GS California




Buick touted it as "The Distinctive Personal Car for Americana on the GO". The merchandising creation of the West Coast's Mickey Garrett, the California GS became one of Buick's entries into what people now refer to as a Junior Musclecar. The intent of these autos were to provide the visual impact of the era's SuperCars with the low maintainence and price of a more economical car, while maintaining reasonable performance levels. When reviewed with these thoughts in mind the California GS delivered quite nicely. They were fitted with the small block GS drivetrain and the exterior received the full treatment including vinyl top, chrome moulding package, GS emblems, and special California scripts.

1967 was the maiden year for the California GS. It was available in California only and was not advertised nationally by Buick. Built on the thin-pillar coupe chassis it came equipped with the 340 ci/260 hp engine and Super Turbine 300 transmission. Bench seats were standard and accessories were kept to a minimum to help keep the price down. Car Life tested one in their June issue and ran the 1/4 in 16.7 seconds at 81 mph, they also recorded a top speed of 105 mph. The article contains a lengthy description of the car and how it performed during testing, it is a must read for anyone interested in learning more about the '67 California GS.

Mid year 1968 saw the official introduction of the California GS by Buick. Buick asked "Why settle for less when the California GS, built especially for YOU, costs no more?" Exclusively designed for Golden State motorists, Buick advertised the car nationally as a high performance family sports car at an economy car price. Though the car was not included in Buick's yearly catalog it was shown in a two-page black and white fold out brochure. Custom California GS emblems again graced the rear fenders while GS ornamentation could be found in the grille and sail panels. The drivetrain included Buick's, new for '68, 350-4 V8 with 280 hp and 375 ft-lbs. of torque. The Super Turbine 300 transmission and bench seat interior were again the only choices. Buick also added chrome plated wheels and air cleaner lid to the two-door thin pillar coupe.

1969 was the last year of production for the California GS. The car was for the first time featured in Buick's big brochure. A two-page color picture of the thin pillar coupe and pictures of the again standard bench seat interior were included along with equipment descriptions. Tom McCahill tested the car and recorded a 0-60 time of 9.5 seconds and a top speed of 110 mph. Again the car came with Buick's 280 hp 350-4 engine but now it was mated to the new Turbo 350 transmission. Custom California emblems again graced the rear fenders and the rear marker lights were plain red without Buick's normal 350 or 400 script. Vinyl tops, as with previous years, were standard fare with the California's distinctive GS logo on the sail panel.

Some people will try to tell you that the California GS is not recognized as a true GS but I'd say different. There were also three Buick dealers in Colorado that had a special run of Colorado emblems produced to put in place of the California emblem on the rear fenders. This Colorado GS has confused many an enthusiast unfamiliar with these thin pillar coupe Buicks. No one has plans to reproduce the Colorado emblem or the '67 California emblem and originals are hard to find. Keep that in mind next time you're digging through that box of Buick stuff at your local swap meet.

If you have any other information or questions about the California GS feel free to email me.

Ken McMillan GSCA #3779
Duluth, MN
69buick@duluth.com

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