... or, what would happen if the Jetson's had lived on Gilligan's Island.
A very important part of our history is being destroyed on a daily basis in this country. "Modern" signage and architecture has a unique flavor and feeling that is in danger of being lost forever. The term "Modern" has been used to describe a form of art and architecture that evolved in America from roughly 1940 through 1965. Use of the term "modern" to describe this period can sometimes cause some confusion, however. Afterall, isn't the house they are building down the street "modern"?
No, its probably not (unless you live in a really cool neighborhood!). To avoid such confusion, many people use the term "Googie" to label it. Other common terms are Space Age, Atomic, and Tiki (although Tiki is a form all on its own). The architects of this age felt, as did many people, that the futuristic vision of civilization was right around the corner. Jet packs, robotic house cleaners, and sonic clothes washers would surely be along any day now. They designed their buildings and signs with that futuristic "Jetson's like" vision in mind.
So, what is Googie?
Googie art and architecture is characterized by several elements used either alone or in conjunction with one another. As with most styles of art and architecture, it is easier to "know it when you see it" than describe it in words. However, some common features are:
Use of non-typical fonts in signs
Use of angular lines, such as using boomerang shapes instead of arrows.
Use of varied and constrasting shapes in signage (rectangles, ovals, squares, etc.)
Irregular angled roof and eave lines.
Multi piered bases to support signs of great height.
Widespread use of neon to accent signs and buildings.
Use of chrome, flagstone, and concrete in construction.
Use of "starburst" patterns and/or 3 dimensional elements.
Practice of having circular holes in the support elements and beams of signage. (With the idea that it would conserve weight without compromising strength)