“I once asked Carl Ally (founder of Ally & Gargano, one of the more innovative advertising agencies on Madison Avenue) what 'makes the creative person tick?' Ally responded, 'The creative person wants to be a know - it - all. He wants to know about all kinds of things: ancient history, nineteenth century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months or six years down the road. But he has faith that it will happen.”

from “A Whack on the Side of the Head” by Roger von Oech


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